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Top 20 Marketing programs in America (Graduate)
- March 8, 2011
- Top 20 Colleges
- Posted by
- Leave your thoughts
Top 20 Marketing programs in America. Listed By School, Employed at Graduation and Median Base Salary (arranged by employment at graduation).
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Top 20 Marketing programs in America (Graduate)
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School
|
Employed at
Graduation
|
Median Base Salary
|
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Harvard University
Business School
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76.8%
|
$110,000
|
|
University of Chicago (Booth)
|
73.2%
|
$102,000
|
|
University of Virginia (Darden)
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72.4%
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$100,000
|
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New York University (Stern)
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72.1%
|
$100,000
|
|
Carnegie Mellon University (Tepper)
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71.7%
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$95,000
|
|
Massachusetts Institute of Technology (Sloan)
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69.5%
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$110,000
|
|
Dartmouth College (Tuck)
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69.2%
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$105,000
|
|
Stanford Graduate School of Business
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69.1%
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$120,000
|
|
University of Texas–Austin (McCombs)
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68.6%
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$95,000
|
|
Duke University (Fuqua)
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68.5%
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$100,000
|
|
Northwestern University (Kellogg)
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68.1%
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$105,000
|
|
University of Southern California (Marshall)
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65.9%
|
–
|
|
University of Pennsylvania (Wharton)
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65.8%
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$110,000
|
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University of Michigan—Ann Arbor (Ross)
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65.8%
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$100,000
|
|
Indiana University – Bloomington
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65.7%
|
–
|
|
University of California–Berkeley
(Haas)
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65.3%
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$110,000
|
|
Cornell University (Johnson)
|
61.5%
|
$96,000
|
|
Columbia University Business School
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61.1%
|
$100,000
|
|
University of North Carolina—Chapel Hill (Kenan-Flagler)
|
53.8%
|
95,000
|
|
University of California—Los Angeles (Anderson)
|
51.3%
|
$100,000
|
The Marketing program at Harvard Business School teaches students how to make marketing decisions. Students learn product policy, channels of distribution, and pricing and learn to satisfy customers while making profit.
Students at the University of Chicago (Booth) may concentrate in Marketing Management. Program allows students to learn how to manage relationships, i.e., understanding customers and competitors, devising strategies and delivering value to customers.
The MBA program at the University of Virginia (Darden) permits students to concentrate in Marketing. Concentrations include Consumer Marketing, Business to Business Marketing and Market Analytics.
New York University (Stern) awards an MBA in General Management to all graduates regardless of their specializations. Students may elect to partake in the Marketing program which prepares students for careers in consumer products, financial services, hi tech and media.
MBA students at Carnegie Mellon University (Tepper) may choose the Analytical Marketing Strategy Track out of the seven available tracks. A PhD in Marketing is also obtainable; program takes 4 to 5 years.
MIT’s PhD program allows students to conceptualize and understand the whole of management science theory and method. Disciplines drawn from include economics, statistics, operations research, and behavioral science.
Dartmouth College (Tuck) allows its MBA students to select and focus on specific areas. It boats a Marketing group that includes professionals in database marketing, marketing communications, marketing strategy, pricing, global marketing, branding, new product development and consumer behavior.
Stanford Graduate School of Business offers a PhD in Marketing. The PhD program focuses on preparing students for careers as scholarly researchers. The field may be broken down into two categories, namely: Behavioral Marketing and Quantitative Marketing.
Students at the University of Texas–Austin (McCombs) are able to concentrate in any academic discipline of their choice. They may choose to concentrate in the highly ranked Marketing (General) Concentration or other marketing concentrations. These include Brand & Product Management, High Technology Marketing & Marketing Analytics, as well as Consulting; an MBA is conferred.
Duke University (Fuqua) provides a first rate education in Marketing. Program was designed to give students the tools necessary in the marketing field. There are two concentration options available; Product Management, and Market Analysis & Strategy.
Northwestern University (Kellogg) is renowned for its Marketing curriculum. The Marketing department offers two majors; these include Marketing and Marketing Management; an MBA and PhD is conferred.
University of Southern California (Marshall) offers one of a kind PhD program. It utilizes consumer psychology along with economic values so as to understand the consumer. Research is centered on how customers make decisions and how they may be better served.
The MBA program at the University of Pennsylvania (Wharton), is divided into two segments; year one and year two. Year one introduces students to the basics of the business world. Students may choose a specialization during year two, these include Marketing, and Marketing & Operations Management.
RossSchool of Business (Michigan University) awards a PhD in Marketing. Program combines marketing, statistics and economics so as to prepare students for independent complex research.
Ranked among the Top 10 for its Marketing MBA program, Indiana University – (Bloomington) aims to provide an education that would serve the graduate in all areas of business.
Hass (UC Berkley) has seven areas of fundamentals. One of these is Marketing; students study basics such as market entry, pricing, distribution channels, consumer choice, e-commerce, managerial decisions and the role of emotions.
Cornell University (Johnson) allows students to take up to two concentrations. Students interested in marketing may choose to concentrate in Marketing Analytics and/or Marketing Management.
Columbia University Business School administers an MBA program that allows students to select and concentrate in Marketing as an area of main focus. Focus allows more specialized knowledge of a specific area.
Ranked as one of the best business programs in the country, University of North Carolina—Chapel Hill (Kenan-Flagler), educates students in four areas of Marketing (Concentration); these include customer management, product management, marketing strategy, and marketing analysis.
Students at theUniversity of California—Los Angeles (Anderson) are able to select advanced courses in Management. Students may customize curriculum by selecting courses from different disciplines, an MBA degree is conferred.
